Los Angeles is known as the mural capital of the world...
and a drive around the city’s streets and highways quickly reveals why. But we cannot see what is no longer there. Around 60 percent of murals in Los Angeles have vanished due to whitewashing, censorship, carelessness, or a lack of resources for preservation. Many iconic LA murals are the works of Latino artists, and featured imagery that connected the Latino experience to the heart of Los Angeles. It would be tragic if we let our history be silenced or forgotten.
How It Works
Across Los Angeles we have digitally restored five murals from renowned Latino artists, Juan Hector Ponce and Hector “Hex” Rios. From September 15-October 15, in honor of Hispanic Heritage Month, anyone visiting one of the five mural locations can download the Snapchat app and scan a code with it located at the mural site to see what that mural would have looked like there, had it not been removed. Download the Snapchat app and use it to scan the code located at each mural site to see what that mural would have looked like.
Watch the video
AN OPEN LETTER ON MURAL PRESERVATiON
FROM BERNARD ACOCA, EL POLLO LOCO CEO
Our Commitment to Murals
As we pay homage to the art that was once on the city walls, we are encouraged to see the new wave of artwork that has finally cropped up in its stead. Our hope is for public pieces of art to be enjoyed in perpetuity, and to be handled with the respect and care they deserve. As part of our Hispanic Heritage Month celebration, we are donating El Pollo Loco storefronts as canvases of new artwork to ensure this timeless form of storytelling thrives.